The Changing Face of Retail: Digital Transformation at IKEA- Part II | by Rajarshi Banerjee | Medium
![Figure 5.3 from The Evaluation of IKEA's Market Opportunity in Thailand : Based on Consumer Behavior in the Purchase of Home Furnishing Products | Semantic Scholar Figure 5.3 from The Evaluation of IKEA's Market Opportunity in Thailand : Based on Consumer Behavior in the Purchase of Home Furnishing Products | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/48e5e6ea8d73f4fc0c5b45d3ac52d0c8375d1aa9/60-Figure5.3-1.png)
Figure 5.3 from The Evaluation of IKEA's Market Opportunity in Thailand : Based on Consumer Behavior in the Purchase of Home Furnishing Products | Semantic Scholar
![IKEA: Consumer Based Brand Equity Pyramid | Customer experience design, Brand marketing, Brand management IKEA: Consumer Based Brand Equity Pyramid | Customer experience design, Brand marketing, Brand management](https://i.pinimg.com/originals/8d/c8/3d/8dc83dacb9815e5fc6757ee30e1e1f79.png)